Urban Driving Services is a high-end taxi company that pairs safety with sophistication. While the business offers an armed-guard feature, the client wanted the branding to focus solely on the premium driving experience. With few initial constraints, I had the opportunity to explore multiple creative directions, which you can see in the included sketches.

To emphasize the luxury side of the brand, I guided the client toward a sleek, matte-black business card with gold foil inlay on a thicker stock for a refined, memorable finish. The final design exceeded expectations—Paul was thrilled with the result and continues to receive frequent compliments on the brand’s elevated look.