I created the website, visual identity and several print and social media ads for professional motorcycle racer James “The Rocket” Rispoli. The challenge was to design a digital presence that matched his high-energy persona on the track while also showcasing his partnerships with major sponsors—most notably Monster Energy.

To solve this, I built a bold, dynamic website that leaned into gritty textures, aggressive typography, and a high-contrast color palette anchored by Monster Energy’s signature neon green. The site was meant to serve as a central hub for Rispoli, ensuring fans can follow his career while sponsors receive prominent visibility. Blending strong visuals with functionality, the new identity elevated Rispoli’s personal brand, strengthened sponsor relationships, and gave fans a place to connect with “The Rocket” both on and off the track.