SWF Yachts, a luxury yachting company based in Southwest Florida. Their existing site lacked structure, was difficult to navigate, and failed to reflect the elegance and professionalism of their brand. My goal was to create a user-friendly, visually immersive platform that would highlight their services while capturing the aspirational lifestyle of yachting.

To solve these challenges, I restructured the site with clear navigation, bold imagery, and a hierarchy that guides users seamlessly from inspiration to action. Large, scenic visuals reinforce the brand while distinct service sections make offerings easy to explore. The final site elevated SWF Yachts’ digital presence, making it both functional and aspirational, while positioning them as leaders in the Florida yachting market.